My Expertise
I focus on designing digital products that are easy to understand and genuinely helpful for the people who use them. My strengths sit at the intersection of UX design, user research, project management, and digital marketing, allowing me to see both the user’s needs and the business goals behind a product.
I enjoy working from early discovery right through to polished interfaces. Whether it’s mapping out user journeys, building clear information structures, testing ideas, or bringing everything together in Figma and Adobe Creative Cloud, I take a practical and thoughtful approach to everything I create.
What sets me apart from other junior UX designers is my interest in how products grow.
Alongside design, I pay close attention to how users find, understand, and engage with a product — from messaging to conversion paths. This blend of UX and digital marketing helps me design experiences that not only work well, but also make sense commercially.
My Approach
I believe good design starts with listening. I take the time to understand real problems, look for patterns in behaviour, and learn what matters most to the people using the product. From there, I keep the process simple, organised, and grounded in clear reasoning.
I prefer showing work early, testing ideas often, and improving things one step at a time. Collaboration is important to me — I enjoy asking questions, sharing thinking openly, and working closely with others to reach the best outcome.
My goal is always the same: create experiences that feel straightforward, honest, and helpful, without unnecessary complexity.
